Ramona Moise is the Director of Marketing at Gulf Coast Blood, where she leads strategic marketing initiatives that support the organization’s mission to advance blood donation and transfusion medicine. She brings together data, innovation, and storytelling to build campaigns that strengthen community trust, deepen engagement, and inspire donor participation.
Her work centers on turning insight into action. By combining predictive analytics, behavioral science, and digital strategy, Ramona develops marketing programs that do more than raise awareness. They drive measurable engagement and encourage long-term donor commitment. She is especially focused on using AI, personalization, and emerging media in ways that are both effective and responsible.
As a Romanian immigrant, Ramona brings a personal understanding of how culture, language, and representation shape the way people connect with health messages. That perspective informs her commitment to inclusive, culturally aware communication that helps diverse communities feel seen, respected, and motivated to take part in public health efforts.
She is also a strong advocate for ethical digital advertising and community-centered outreach, with a focus on helping healthcare organizations communicate with clarity, accountability, and purpose.
Born and raised in Romania, Ramona earned her bachelor’s degree in business management from the University of George Bacovia. Beyond her work at Gulf Coast Blood, she is active in the broader nonprofit and healthcare community, serving on the international committee of the Association of Donor Relations Professionals (ADRP) and supporting the AMA Houston Mentorship Program. Known for her collaborative leadership style and people-first mindset, Ramona sees marketing not just as a growth function, but as a force for meaningful public health impact.
